ReCo Digital

Real client work across three fronts — and they asked me back.

Over a 10-week internship at ReCo Digital, a Sydney design studio, I worked across three separate briefs for the studio and its client Sun Health Clinic: redesigning ReCo’s own homepage showcase, redesigning the clinic’s website pages, and a lead-retention service design to ease the clinic’s growing customer-service load. The work spanned production execution and end-to-end problem-solving, all under real brand and client constraints. When the internship ended, ReCo brought me back as a contract UX designer.

ReCo had worked across wildly different industries — but you couldn’t tell at a glance.

ReCo’s existing homepage buried its range: client work sat in mixed categories, so a visitor couldn’t quickly see the breadth of industries the studio had delivered for. The sector groupings were the co-founder’s: Health & Wellness, Conscious Hospitality, Sustainable Brands, Culture & Arts, Innovation, Public Sector. Making them land was mine.

So I designed for the glance, not the scroll.

I gave every sector equal visual weight and laid them out three-per-row, two rows deep. A single-column list forces continuous scrolling to take the range in; a 3×2 grid lets the eye sweep every industry in a couple of Z-pattern passes. I leaned on an Apple-inspired approach of large, confident visuals with succinct headings, because ReCo’s client work was genuinely strong, and large visuals show good work rather than list it.

ReCo has since iterated on this section on their live site, outside my control — the comparison table I built remains in place.

The comparison table came as a spec — so I went and learned why it mattered.

I was asked to add a comparison table for Generative Engine Optimisation (GEO). Rather than just execute it, I dug into why: structured, table-formatted content is easier for AI models to parse and surface, so a table makes a site more discoverable as AI-driven search grows. It was my first exposure to designing for AI discoverability — and a habit I kept: execute the task, then understand the reasoning behind it.

For Sun Health Clinic, I made expertise easy to find — and easy to read.

Sun Health Clinic combines modern technology with Traditional Chinese Medicine across body contouring, skin concerns, and preventative health. I redesigned their blog homepage, individual article pages, and the doctors’ About pages. The work is client-approved and awaiting launch; I’ll link the live pages once they ship.

I built a clear content hierarchy so patients find answers without hunting.

I restructured the blog and article pages around a clear hierarchy, so a patient looking for information on a treatment could reach it without digging. On the article pages, I made the call-to-action clearer to help convert readers into enquiries. (An article-page table here was again a GEO spec — same discoverability logic as the ReCo homepage.)

I built one credibility layout and used it across both doctors’ pages.

I gave the doctors’ About pages a single, consistent structure with a qualifications section a visitor can take in at a glance, then applied it to both Veronica’s and Andrew’s pages. In healthcare, that at-a-glance credibility is part of the decision.

The clinic was winning leads — and drowning in the follow-up.

Sun Health Clinic captured new leads through social media and web traffic, but converting them fell largely on one person on the marketing side, over the phone. Not every lead converted; some were too far away, some didn’t want a call. The manual follow-up was a heavy, repetitive load on top of running the clinic. The brief: help the clinic retain and nurture new leads without exhausting the team or overwhelming the customer.

I turned a messy customer-service problem into a service I could map end to end.

After sitting in on the client meeting, we ran an affinity mapping exercise together to make sense of the pain points. From there the design was mine: I built the user flows for a messaging-led approach, along with the service blueprint and lead diagram, and refined them with ReCo’s co-founder before we presented to the client.

Four-quadrant artifact — refined lead user flow (top left), affinity mapping (top right), service blueprint (bottom left), lead diagram (bottom right).

I replaced cold follow-up calls with short, warm messages.

The core move was swapping repetitive phone follow-up for a light messaging flow — short and light-hearted, nudging leads gently rather than bombarding them, because we’ve all ignored an over-eager business and constant calls or emails push people away. And because conversations about weight and body concerns are sensitive, I designed a low-pressure self-help check-in questionnaire, so a lead could engage on their own terms rather than being put on the spot.

The solution was presented to the client for their decision; I’d finished at ReCo before it came through.

Designing in healthcare taught me that constraints are where the real craft is.

This was my first time designing for healthcare, and the constraints shaped everything. I learned the data-compliance requirements a medical site must meet, and the rules governing how you can claim and share medical information responsibly — a domain where imprecise wording isn’t just off-brand, it’s a liability. Working inside ReCo’s established design system pushed me to design faster and more consistently, against a standard I hadn’t set myself. Across all three briefs the throughline held: understand the reasoning under the task, and design for the person on the other side of the screen.