Empathy, grounded in systems thinking.

Before UX, I worked as a fashion designer, where I learned that every design decision shapes someone’s experience. Today, I bring that same attention to digital products, combining research, interaction design and visual craft to create experiences that feel intuitive and considered.

I start with people, but I also look at the bigger picture. Great products aren’t shaped by user needs alone. They’re influenced by business goals, operational realities and technical constraints. Finding the balance between all of these is what I enjoy most. If my favourite screen makes the experience harder for users, I’ll happily redesign it. Good design isn’t about proving I’m right. It’s about making products work better for the people using them.

The projects in this portfolio are quite different on the surface, but they’re connected by a common thread. I’m drawn to problems where thoughtful design can make people feel more capable, more confident and less overwhelmed. That’s why I’m particularly interested in accessibility, public services, financial technology, privacy and cybersecurity. These are areas where good design doesn’t just improve usability, it can improve trust, independence and everyday life.

As a teammate, I value collaboration over ownership. I enjoy supporting people when deadlines are tight, learning from those around me, and contributing wherever I’m needed. I care about thoughtful feedback, clear communication and creating an environment where good ideas matter more than whose idea they were.

Outside of client work, I’m curious about sustainability and the broader role design plays in society. That curiosity led to Blood Tea, a speculative design project exploring labour inequality in the Darjeeling tea industry, which was recognised with the UNSW Studio Convenor’s Award.

Watching my father struggle to update his pension information was one of the moments that drew me towards UX. It reminded me that technology isn’t always empowering by default, it has to be designed that way. As technology becomes part of more people’s everyday lives, I hope to create products that leave people feeling more capable, more secure and a little less vulnerable than before they used them.

I’m always happy to chat about design, research, emerging technology, or opportunities to collaborate. If you think we’d work well together, I’d love to hear from you.

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